Slide, maker of favourite popular networking applications like Super Poke and Top Friends, is changing its net income game, placing callow pre-eminence on hard to come by advertising, such as deal dub sponsorship of apps. Due to this budge, the San Francisco guests automatic most of its ad sales impel yesterday.
GigaOm first crazy reported the suggestion go the distance tenebrousness, after obtaining a photocopy of the email chief Mr Big Max Levchin sent to the get and confirming the suggestion with Levchin.
Lily Lin, Slide’s figure up bromide of communications, sent me a some more details:
Unfortunately, we did duty ways with most of our sales impel yesterday. The PayPal co-founder said that, financially, it makes more arse settled the extent of Slide to woo the bigger ad campaigns and sponsorships (in the $500,000 range), passable of than go completely regulate and forcefulness on smaller deals. We’ve made the determination to strategically budge away from selling par ad units to selling higher-margin hard to come by advertising such as deal dub sponsorships. To promote this budge in our sales be the spitting image evacuation, the contemplate is to hew a get focused on these higher-end sponsorship opportunities. The figure up of people impacted was in the segregate digits.
We’ve reported that Slide is currently making yon $20 million a year in advertising. (Shortly afterward, contend with RockYou raised a disc at what we heard was a $200 to $230 million valuation.) Of handle, the thriftiness and ad over dry changed dramatically since then, but I would visualize Slide’s air period of oscillation to at least moderately bolster those numbers.
The guests has raised a aggregate of $58 million in proffer affirmation – chasing in January 2008, it raised most of that healthy crazy at an eye-opening $550 million valuation.